Advertising is a very strong medium to get connected to mass crowd within no matter of time. One can advertise in many ways from the very primary methods to all the new trending online advertising. The very primary methods of advertising are newspapers, magazines, posters, bulletin boards, television ads, and telemarketing. These create awareness among the society about any business or company but on a very minimal level because these rarely create an impact on people. Whereas, if you consider digital signage as a medium with attractive images and videos creates a greater impact, they are very easy to be read and this can be read anywhere while you are traveling or just passing by any location.

Promotions are events, activities, sponsorships, and contests that create and increase awareness of your product or service. Unlike advertising promotions are less educational. Promotions can be done in many ways like sponsoring a youth sports organization, giving away free samples at a mall, offering coupons in grocery stores all these draw attention of customers and helps to promote ones company effectively.

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